Fizzy Bud THC Hard Seltzer

"Fizzy Bud is an entirely fictional brand I conceptualized as an exercise in label design. The challenge for this project was to create and design the labels, including mock-ups, within a strict 24-hour timeframe. I initiated the project by brainstorming the product's name and its various flavor offerings. Subsequently, I delved into research, examining labels with similar aesthetics to what I aimed to achieve.

My goal was to craft a playful and nostalgic design, which I achieved by employing a prominent serif font. To complement this, I incorporated abstract imagery featuring the fruits used in the beverages. In addition to the imagery and fonts, I used vibrant colors to infuse a sense of fun and boldness into the design while maintaining a retro and contemporary feel simultaneously."