PCAP Concept Rebrand

PCAP is a hypothetical rebrand for Clearfield Primary Care & Pediatrics Associates, a privately owned healthcare network with ten clinics across western Pennsylvania. Drawing on my experience as the group’s contracted marketing and design lead, I revisited the original collateral I produced—newsletters, print ads, social posts, and in‑clinic materials—and re‑imagined each piece to show how the brand could look, feel, and communicate today. The goal was to create a cohesive, patient‑centered identity that would help build trust, drive stronger engagement, and increase patient‑retention rate. Beyond re‑imagining my original deliverables, this page also presents forward‑looking concepts, mock‑ups, feature ideas, and redesigned systems that demonstrate how I would further evolve and elevate the PCAP brand with additional time or resources.

If you’d like to learn more about this project, or my work with Clearfield Jefferson Primary Care Associates please feel free to get in touch.