Mac Mart Branding

Art direction : Rodd Whitney, Temple University, Tyler school of art

The Mac Mart s, a restaurant in Philadelphia, for this assignment. I decided to rebrand this place for 2 reasons. The first original brand wasn't very cohesive, and the second reason is that it's one of my mom's favorite places to go when she visits me. My mom loves mac and cheese, and so do I; it's comfort food for me that reminds me of my family whenever I have some.